Packaging design is an important element in a consumer’s buying decision. Costumer’s buying decision is directly relevant to sales and revenue growth, so you better pay attention to the design of your packaging. Most businesses serious about revenue growth prefer to invest in having professionally designed packaging for their product.
Professionally creating effective packaging design is both a science and art. It has to be attractive and effective in communicating the personality of the brand. How do you know that a packaging design is good? It increases sales! But how do you know if the design is good before it is out on the market? Let’s explore that!
Qualities of Effective Packaging Design
To make a product suitable for marketing a packaging design need attention to detail in the following areas:
- Form, structure, and Materials for packaging
- Colors, imagery, and typography in the design
- and regulatory information with ancillary design elements
The simple choice of material for packing can contribute to giving the product the required edge, for example instead of a cardboard box a plastic bowl-shaped container that can be used for consuming and storing food items can appeal to people shopping for cereal. Similarly biodegradable packaging material is a unique selling point for eco-friendly and environmentally conscious brands.
Professionals design product packaging to stand out among competitors. The ability to stand out is not just aiming to be different to gain attention, but it also means the ability to hold the attention and generate desirability.
A product design does not need to be loud and conspicuous to stand out, it can be simple and elegant. The right design of the packaging can create an experience that enhances the product in its perceived value for money. The design depends upon the personality of your brand and the psychology of your consumer.
Factors such as age group, gender, and cultural values of your intended buyer play important role in designing packaging for a product. Packaging designed for perfume for men is very different from packaging designed for perfume for women. Glass used for perfume bottles for men is much thicker and tinted in comparison to the perfume bottles for women. A diamond-shaped crystal clear perfume bottle relates to the taste for luxuries and elegance of ladies who are intended consumers of that perfume.
The main goal of having your packaging designed by a professional designer is to create a memorable out-of-the-box experience for your consumer. The size, color, and shape of packaging help the product fight the competition on shelves of stores.
- Compete
- Engage
- Communicate
- To Deliver
1. Compete
Effective packaging design must compete for the attention of consumers. It must be different enough to grab the attention of the intended audience in the crazy aisles of stores with shelves full of colorful packaging screaming for attention. It must have some marketing edge to it.
2. Engage
It must hold the attention of consumers, and engage them to create the unboxing experience that adds to the value of products. Unboxing is a huge thing on the internet now as it is a very unique user experience. Packaging must be able to engage the user for an enhanced unboxing experience. Adding layers to packaging is an effective way of enhancing the perceived value of the product. Many brands are now also creating packaging that is useful for consumers. For example, the brand of cereals offers plastic packaging that can be used as bowls for both storing and eating cereals.
3. Communicate
A good design must appeal to a well-defined buyer persona and communicate to them what are they getting in exchange for the money they will be spending. A package can communicate the brand persona and unique selling points of the product with a great selling copy for example “3 in 1 durable focus light for professionals”. It can also communicate what is in the products, how to use them, and what cautions are required. But more importantly, a good design must communicate the value of the product.
4. To Deliver
It should be able to deliver the product securely from the manufacturer to the seller and then to the end user without compromising the integrity of the product. Some products might require heat-resistant or shock prevention packaging, others might need packaging that block sunlight and air passage that can damage the product, while other product might need packaging through which air could flow. Depending upon the delivery need of producing the material and design of packaging need to be chosen for effective packaging.
If you are looking to grow your sales through an effective packaging design for your products, creating amazing packaging design is your superpower. Send us a message to book a free-of-cost no-obligation consultation appointment right now!
